Shaping our future | MRS Annual Conference 2025

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11 March 2025

Welcome

Join MRS to celebrate how research is helping brands navigate complexity by transforming chaos into clarity, building meaningful connections with diverse communities, and supporting widescale change.

MRS Annual Conference 2025 – SHAPING OUR FUTURE, will fuel the curiosity of researchers with powerful examples of how research and insights are enabling brands, businesses and governments to adapt and strengthen their relevance and value. Discover how innovative methodologies, creative approaches to insight discovery, and the democratisation of insight are futureproofing customer organisations.

With unmissable plenary keynotes, three streams of carefully curated content and 25+ brand contributors, you’re guaranteed to find the answers to your most pressing methodological and strategic questions.

Book today to secure your place.

Keynote speakers

Dex Hunter-Torricke

Global Communications & Marketing Leader

Former Communications & Public Policy Advisor to Elon Musk (SpaceX) & Mark Zuckerberg (Facebook)

Dex Hunter-Torricke is one of the tech industry's leading communicators. Over the last two decades he has advised some of the world's most influential leaders including…

Dr Tali Sharot

Professor of Cognitive Neuroscience & Director, Affective Brain Lab

University College London

Professor Tali Sharot is a leading expert on decision-making and emotion. Sharot combines research in behavioural economics, psychology, and neuroscience to reveal the forces…

Sir Mark Thompson

Chairman and CEO

CNN Worldwide

Sir Mark Thompson is Chairman and CEO of CNN Worldwide where he oversees all aspects of the business in the U.S. and around the…

Hebe Campbell

Video Journalist & Presenter

The Independent

Hebe Campbell is a Video Journalist at The Independent, with a focus on covering disinformation. As the producer and presenter of Debunked, an Independent…

Chris Morris

CEO

Full Fact (former Senior Correspondent, BBC News)

Prior to joining Full Fact in October 2023, Chris was the BBC’s first dedicated fact checker on air and online, pioneering fact checking on…

Crawford Hollingworth

Global Chairman and Founder

The Behavioural Architects

Crawford co-founded The Behavioural Architects in 2011. An insight, research and strategic consultancy, TBA uses the latest thinking from the behavioural sciences to help…

More speakers

There was a great range of insightful topics keeping me up to date with current trends, and different ways of looking at things - thank you!

Attendee at MRS Annual conference

It really hit the mark in terms of content and speakers, and there was a definite focus on energy and expertise, and proactive insight to help shape perspectives and understand societal problems better.

Attendee at MRS Annual conference

The MRS just know how to run a conference, and it is always so professional, smooth and fun, the staff were excellent.

Attendee at MRS Annual conference